Westminster College Admission Campaign
Westminster College wanted to attract more out-of-state students. Solution: an admissions campaign that emphasizes the attractions both of the college and Utah. A belly band which wraps the viewbook and introductory brochure stresses the many outdoor activities available in the state, as well as the attractive urban environment of Salt Lake City. The belly band also folds accordion style to create a separate brochure which is used by admission counselors at college fairs. Quotes subtly appear on the viewbook cover further demonstrating through student voices the rich resources available at Westminster.
The number of out-of-state students prospects leaped dramatically after implementation of these materials.