The deliverables for our sponsored studios are typically the UX research and scenario videos that demonstrate the resulting prototype in use.
A company could come to us and ask the students to, for example, explore the possibilities for integrating a conversational interface into a specific software platform for a blind or mobility impaired user. Or, maybe, research and prototype an interface that draws from machine learning to respond to individual user needs. Or, the project could stem from a newly identified pain point that the company wants to address.
The project should be something future-facing that the company is interested in exploring but doesn’t have the time to dig into right now. The students shouldn’t be doing the same kind of work that your employees regularly do already. The goal is not to produce a patentable project but rather a prototype that inspires possible directions.