The Unboxing: A Project with Sealed Air

In my Special Topics Studio this semester, NC State graphic design seniors worked with Sealed Air to reimagine the secondary packaging unboxing experience.

As part of their user-centered research process, the students mapped out storyboards of the unboxing experience (storyboards that would later transform into unboxing videos). We used Chip and Dan Heath’s book The Power of Moments to define key moments that rose above the everyday and broke the current unboxing script.

Design Challenge:

Design new beauty market-specific secondary packaging that enhances the unboxing experience. Embrace today’s digital transformation, while engaging with the tactile functionality of protective packaging.

Scenario Videos of Student Work

NYX Giftee: The Cake

NYX Influencer: The Personality

Urban Decay, Giftee: The Thank You

Urban Decay, Loyalist: The Fan

Design new beauty market-specific secondary packaging that enhances the unboxing experience. Embrace today’s digital transformation, while engaging with the tactile functionality of protective packaging.
Benchmarking
User interviews
Students created personas and scenarios
Created lots of sketches
Generated user Experience storyboards
Created lo-fi prototypes and tested
Studio critiques with Sealed Air
Created "to be" user journey maps